Blogs

Mobile Apps and Your Business One may well classify mobile phones as drugs because of the level of addiction involved. Besides, a significant number of people are addicted to these tech gadgets that are evolving every day. One of the most important evolution stages was when the mobile phone became more of a small computer.  Now, businesses from across sectors are turning to mobile apps to attract more customers and increase sales. Making the Case for Mobile Apps Data shared by Reviews.org shows that Americans, on average, check their mobile phones a staggering 344 times per day, which is around once every six seconds, including the time spent sleeping. In addition, mobile phones accompany people just about everywhere, from the bathroom to bed. Now, consumers are looking for highly evolved online experiences, and there is no dearth of people who favor using apps over websites. Consequently, you, as a business owner, might want to view a mobile app as an important element in promoting your business. Looking to Grow Your Brand Online?Request a Quote What Numbers Say Statistics released by Statista highlight how deeply penetrated the use of mobile apps has become in recent years. Who Needs an App? Ever since the introduction of iOS and Android on mobile phones, these gadgets can perform tasks that were previously the domain of computers. This means they are capable of handling complex applications geared towards making the life of users easier and more fun. Today, there is an app for almost everything, and you might need one to attract and retain the attention of your target audience. However, not every business needs a mobile app, and you need to start by determining if yours actually does. Questions to Ask  Before you decide to contact a web design company that specializes in creating apps for mobile devices, ask yourself a few questions. 5 Advantages of Mobile Apps for Businesses There are many advantages of having a mobile app for your business, and it may well be time that you enjoy the benefits that Android and iOS app development have to offer. For starters, consumers are always looking for applications to make their life simpler or better in some form or the other. If you have an interesting mobile application for your business, it will definitely aid in your overall marketing process. Consider this – a consumer downloads and installs an application on a mobile phone, loves it, and shares it with others. Then, this pattern continues. Going forward, you stand to enjoy the effectiveness of consumers marketing your application. The key is to create an application that your target consumers will find useful. 1. Provide More Value In recent years, mobile apps have changed the way people shop online. This is because consumers no longer have to open web browsers, enter website addresses, and then deal with below-par shopping experiences.  Given that consumer expectations surrounding online experiences are on the rise, an app gives a business the ability to provide extra value to its customers. If you look at the online retail shopping landscape, you’ll notice that products and services are much easier to access and purchase through apps than websites. Since customers prioritize convenience over most other factors, using an app gives you easy means to provide value to your target audience. For example, you could incorporate an in-app chat feature that lets your customers connect with you easily. You could also use your app to send sale/promotion-related notifications. Another simple way you may provide extra value to your target audience is by offering offline access to your app. This way, users may use most features of your app even in the absence of an internet connection. Looking to Boost Your Business Online?Request a Quote 2. Make the Buying Journey Easier Not too long ago, people needed to visit stores to make most purchases.  Online shopping followed, giving consumers the ability to buy a variety of products and services by using internet-enabled computers. However, this is the day and age of mobile eCommerce. What works in favor of apps over websites is that they are typically simpler and faster to use. For instance, a user no longer needs to open a web browser to get to the desired website. Once users open your app, they’re already in your system. This also takes away the need to log in to your website every now and again. 3. Create a Stronger Brand Branding is easier when you are using mobile applications. Since you get to use all your branding and identity strategies in the development of a mobile application, you may put your business on a recognizable platform. The only way your brand will become more popular is if people see your identity everywhere they turn. Since most of them, if not all, use mobile phones, getting an app can do wonders for your brand. One of the advantages of mobile apps for businesses is that they give marketers the ability to promote brand awareness. This is because once a user downloads your app it will appear on the device’s screen. This way, a user will get to see the app multiple times a day, thereby helping increase brand recall. Bear in mind that the more value you provide through your app, the more interest your target audience will develop in your brand. Incorporating different elements of branding such as logos and colors within an app in the right manner helps further the cause even more. 4. Boost Customer Loyalty It’s common for businesses to desire high customer retention rates. Fortunately, it’s possible to achieve this aim by providing great value to customers and ensuring that they’re satisfied with your offerings. Loyal customers don’t just help with repeat sales; they can also work as brand ambassadors. When it comes to boosting customer loyalty, you may expect significant gains by incorporating a loyalty program in your app.  5. Use Direct and Personalized Marketing Mobile apps give businesses the ability to provide personalized experiences with the aim of improving customer loyalty and retention.  Data released by